Project Description

This investigation seeks to determine the use of space in television advertising. A brief overview of marketing and advertising is addressed, and specific uses of space themes are presented. A database of 54 television advertisements from the 1950's to 2009 is analyzed by space sector affinity (advertisements and industry), target audience, accuracy, year aired, and B2C & B2B use. The results are critically analyzed and conclusions presented. The author has a background in mechanical engineering and has specialized in space marketing during his M.Sc in Space Management.

For further information contact Peeters@isunet.edu