n this study, the author proves that Corporate Social Responsibility (CSR) is no longer an option and that companies are required to put in place their CSR practices to stay competitive. By analyzing the CSR initiatives of the SES Group and through a series of recommendations, the author provides not only a solution for SES to improve its CSR practices, but also uses SES as an example of how other satellite operators can implement CSR initiatives within their own companies.and therefore to further improve its standing within the industry. The author will show that such improvements are guaranteed to improve profitability and, indeed, survivability which has a proven business case. The study is of relevance to all businesses contemplating implementation of CSR initiatives.
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